What a lost! After reaching a high net income for Q2 2007 (it’s 220 million Euro), somehow the Q2 2008 Sony Ericsson only reaches 6 million Euro or 2,72 % as it’s reported by Sony Ericsson-the Japan-Sweden joint venture. There are 4 main aspects why it happens:
1. Many good competitors.
2. R&D financial in making great products.
3. Company reinstatement.
4. Time and hard work (Open Mobile Platform and Symbian Foundation).
Sony Ericsson Japan prepared for a new multimedia phone SO706i. This stylish Japanese phone is for NTT DoCoMo and will targeted at the female audience. The SO706i main feature is a 2.8 inch widescreen TFT display with a resolution of 240×427 pixels. This large screen will be used for convenient viewing of Mobile TV, Internet pages, as well as maps of Google Maps. Retail price is about 40000 Japanese yen - equivalent to about $ 380, or 240 euros.
Via: USEB
Handset with all its positive sides and negative sides has brought changes in the society’s life. Today, the existence of an increasingly concern about effects of handset has made some government such as in
Since there are so many cellphone users in India which accounted 250 millions in numbers - children are included inside - India government has drafted guidelines asking vendors (Nokia, Samsung, Motorola, and Sony Ericcson to name a few) to avoid cellphone or mobile service advertisement that showing children and pregnant using cellphone.
As many as 27 countries will be able to enjoy the latest album from the multi-platinum artist Madonna for free on their Sony Ericsson handsets. According to the agreement between Sony Ericsson and Warner Music International, selected Sony Ericsson phones will be bundled with music and mobile content from Madonna’s HARD CANDY. There are two packages available, one with 5 songs, and one with the full album pre-loaded. Both will feature extra mobile content, such as wallpapers and ringtones.
What brand is the brand that has the most satisfied costumer number in U.S? According to the 2008 J.D. Power and Associates U.S. Wireless Mobile Phone Evaluation Study(SM), Sony Ericsson holds the first position compared to other wireless mobile phone brands in the U.S. overall customer satisfaction performance. For your information, Sony Ericsson also ranked highest in the same study last year.
“Achieving the top ranking for performance and quality of our mobile handsets from consumers is an honor and demonstrates our commitment to bring a broad range of world class handsets that both simplify and enrich the wireless communication experience of our U.S. consumers,” said Najmi Jarwala, president of Sony Ericsson North America. “Just as this study measures the ’satisfaction experience of handsets,’ Sony Ericsson’s long-standing goal is to set the standard for product and application innovation, and to create mobile handsets that lead in design, quality and ease of use. Already, 2008 is proving to be a milestone year for Sony Ericsson in the U.S. with the largest portfolio of handsets fitting a wide range of consumer lifestyles.”
Recently, an analysis from the famous firm Gartner has revealed that there has been a change in the position of five largest cell-phone manufacturers. Apparently the fourth position that was formerly held by Sony Ericsson has shifted to the LG. Therefore the position became like this:
Worldwide sales of mobile phones reached 294.3 million units in the first quarter, a 13.6% increase from sales last year.
Finnish mobile phone Goliath Nokia Corp. sold 115.2 million units for a global market share of 39.1% during the quarter, a sharp gain from last year’s 35.5% market share in the same period.
Recently, a survey shows that ¾ adult people agreed that they shouldn’t make or receive calls while they’re on a plane. However, they still want to use the ‘non-talking features’ of their cellphones. So basically they want to be able to keep using email, texting, and surfing the Web while they’re on the plane. That’s a pretty significant majority seeing as how the EC has cleared the way for calls within European airspace. 69% of consumers agreed that if voice calls are permitted, a special “talking zone” should be established so that other passengers are not interrupted.
Recently, the Sony Ericsson has announced that they will sponsor the Transsyberia 2008. The title of the rally is this: “Transsyberia Rally 2008 powered by Sony Ericsson”. What a highlight. In the rally that takes 4347 miles of off-road adventure from
About one month before the registration deadline an international starting lineup is announced. Armin Schwarz, rally professional and former European Champion is present again. After the rally in 2007 ended for him with an accident right before the finale, Schwarz wants to steer towards victory with his new co-pilot this year. Andy Schulz, the very experienced, two-time
The Sony Ericsson’s CEO Dick Komiyama has surprisingly commanding a complete review of whole product and plans from the Swedish-Japanese manufacturer. He decided that all plans that are placed permanently in the end on the previous year apply no longer.
The dramatic decision was found out in a morning telephone conference. The information was not in the written report over the year’s first quarter. This decision has big effects for everyone such as Sony Ericsson’s development engineers, etc. All plans must now be seen over.
If you notice carefully, the well-known rapper music artist Usher used some of hot Sony Ericsson’s phones before the phones are released in some of his video-clips. And now the Swedish-Japanese manufacturer takes the cooperation into a new level. Sony Ericsson has officially signed the rapper to promote a few of their upcoming Walkman music phones in a major music marketing push.
The two Walkman phones in question are the W350i and W980i. This marketing push will span over 20 European countries (lots of coverage!), and will also include sponsorship rights for his upcoming full European tour later in the year. This is definitely a clear sign that Sony Ericsson will continue their strong focus on music, and especially the Walkman brand.
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