Due to the advance of information and technology, at this time it is not only the rivalry of handsets becomes hotter, but also the rivalry of operating systems inside the handsets begin hotter too. If we observe the most well known operating systems today are Symbian OS, iPhone OS, Blackberry OS, Palm OS, Windows Phone OS, Windows Mobile OS, Android OS and others. Each of these operating systems has their own awesome features and of course there is no operating system comes perfect. Because of that the developers always develop them again and again.
Talking about handset operating system, this recent day there was a stat that explained about the click-through rates of advertising on all operating systems. Smaato, a mobile ads company made this research that covered advertising click-through rates on US during April 2010. From the research, we found that Symbian OS is the most high click-through rates on mobile ads. iPhone OS occupies the second OS which has high click-through rates. Then Windows Phone OS is in the third place and Windows Mobile OS is in the fourth place. Operating System from Google, Android is in the fifth place. Palm is under the Android in sixth position. And BlackBerry is the lowest click-through rates mobile ads.
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