Mr Nordberg, the new Sony Ericsson CEO has made his statement for the company. He says that Sony Ericsson needs the better and more impressive handset. Further more he says that the company may get back to its profitability in next year. In other side, most experts say that it needs longer time for the company to turn into profit. They say that 2011 may be the time.

Mr Nordberg says also that Sony Ericsson needs to reduce the manager numbers to save their money. Mr Nordberg has made his statement in a Swedish website some says ago. Previously we know that Sony Ericsson had implemented about 2000 job cuts to save the company’s budget.
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AU KDDI is a Japanese network that recently has announced their new phones. The phones are in the winter range. Sony Ericsson seems to take place by contributing their some new models.

Previously AU KDDI has announced their device that seems to target the older customers. In other side, they also have announced the U1 that becomes their first Bravia device.

This waterproof handset, Bravia has arisen before NTT DoCoMo. As for the AU, Bravia is the first one. Bravia features 3? WVGA screen based on Sony’s Bravia technology as well as Sony Blu-ray forwarding technology. So it means that the user can hook up the device.
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