Sony Ericsson introduces its light up dress designed by Georgie Davies, a London College Fashion student. What’s more, this luminous dress is mobile phone enabled. It is connected to the mobile phone via Bluetooth. When the user receives an incoming call, the dress will light up. This way, the dress user will know the incoming call even if she is in a noisy environment.
The knee lenght dress will be worn by Sony Ericsson’s ambassador, Maria Sharapova. You can see her using the short sleeve on June 17th in London. This luminous dress is showed in Liberty, a department store in London. But do not even think to buy it, as this prototype is far, at least now, from being the commercial commodity.
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