The Future of Sony Ericsson - Android Venture
Sony Ericsson has left UIQ behind and join with Open Handset Alliance to develop Android phones. This is a BIG move and I hope will make Sony Ericsson better in the future. Countless blogs and websites are now reporting that Sony Ericsson is ready with an Android-based handset in summer 2009, and even say it’s an official statement from the manufacturer. Well… Had they been paying attention to what was said in the press release rather than anything else, they should have known that this is literally impossible. One site even refers to Sony Ericsson’s Swedish PR-contact Gustaf Brusewitz as “Garfield Brusewitz” - you’ve got to give them credit for paying attention and getting the facts right!
As it is, Sony Ericsson started work on one Android-based handset not too long ago, and that’s it. Sony Ericsson’s press release even stated that they can now “confirm its [Sony Ericsson's] intention to develop a handset based on the Android platform”. Did you get that? Intention. Last time I checked, intention doesn’t mean that you can be ready with a product based on a platform that is new to the manufacturer in just a matter of months. Heck, it wouldn’t even be possible if we were talking OSE, which is also known as Sony Ericsson’s proprietary operating system for feature phones!
Michell at USEB has just posted a few more tidbits about Sony Ericsson’s Android venture, which am sure most of you’ll be interested to know about. So here goes:
- The first Android-based handset will be a high-end product.
- The Android platform won’t be exclusive to high-end products, and will also be used in mass-market products in the future.
- Android-based products won’t be niche products, and Sony Ericsson will continue developing phones based on Symbian and Windows Mobile.
- As of now, there are no specific announcement or release plans for any Android-based product by Sony Ericsson.
Am sure the last point will disappoint all those who had learned from various sites ( read: rumours) about Sony Ericsson’s readiness to launch an Android device in summer 2009. We, on the other hand, knew better than to believe those rumours, which is the reason you’ll have seen the notable absence of that particular piece of information. However, you can bank on us to supply you with all you need as soon as we hear something substantial from SE’s side.
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