Find Madonna’s Music Wrapped in Sony Ericsson Handsets

As many as 27 countries will be able to enjoy the latest album from the multi-platinum artist Madonna for free on their Sony Ericsson handsets. According to the agreement between Sony Ericsson and Warner Music International, selected Sony Ericsson phones will be bundled with music and mobile content from Madonna’s HARD CANDY. There are two packages available, one with 5 songs, and one with the full album pre-loaded. Both will feature extra mobile content, such as wallpapers and ringtones.

- The evolution of mobile handsets along with technological convergence continues to open up new ways for us to distribute and market our artists’ music. This partnership with Sony Ericsson further expands HARD CANDY’s global promotional reach and puts exciting content from the album direct into the hands of Madonna fans all over the world. Not only that, packaging music from a global megastar with new Sony Ericsson phones will help drive sales of music-enabled devices and contribute to the uptake of mobile music, said John Reid, Vice Chairman WMI and President, Warner Music Europe.

As of this month, selected Sony Ericsson phones with HARD CANDY pre-loaded will be sold in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela. Another promotional roll-out started in May, affecting Belgium, Czech Republic, Denmark, Estonia, Finland, Latvia, Lithuania, Norway and Sweden.

Via: USEB