Sony Ericsson Uses Usher in Their Music Marketing Strategy

If you notice carefully, the well-known rapper music artist Usher used some of hot Sony Ericsson’s phones before the phones are released in some of his video-clips. And now the Swedish-Japanese manufacturer takes the cooperation into a new level. Sony Ericsson has officially signed the rapper to promote a few of their upcoming Walkman music phones in a major music marketing push.

The two Walkman phones in question are the W350i and W980i. This marketing push will span over 20 European countries (lots of coverage!), and will also include sponsorship rights for his upcoming full European tour later in the year. This is definitely a clear sign that Sony Ericsson will continue their strong focus on music, and especially the Walkman brand.

Working with an artist such as Usher is an ideal fit for us.  Here we are at the start of an electrifying launch campaign, poised to deliver a totally 360 degree experience for all consumers and Usher fans alike, it’s truly an exciting prospect, said John Bernard, who’s responsible for marketing at Sony Ericsson to MobileToday.co.uk.

Via: USEB