That’s what the company announces today. The marketing manager, Dee Dutta will officially leave the company on 31st March 2008. Dutta has a lot of contribution in Sony Ericsson’s marketing strategy and he also played an important role in the company by building a solid marketing organization throughout the company. Dutta joined Sony Ericsson in 2002, and in 2003 he became the marketing manager. Under his leadership, Sony Ericsson’s brand has become the No 2 in Brand Purchase Consideration. Moreover, through the sponsorship of tennis, particularly the Women’s Tennis Association Tour, he has extended the reach of the Sony Ericsson brand across the world.
-Dee has made an outstanding contribution to the growth of the Sony Ericsson brand and our sponsorship in tennis. We would like to wish him the very best for the future, comments Dick Komiyama, CEO at Sony Ericsson, on Dee’s departure with Sony Ericsson.
Although Dee is leaving, it seems he has been very satisfied working at Sony Ericsson for the last 5-6 years.
This has been a wonderful journey of both personal and professional growth for me. I am very proud of the achievements that my team and I have made in growing the brand and look forward to the next challenge in my career, said Dee Dutta.
Sony Ericsson will announce Dee’s replacement in due course.
Via: USEB
April 3rd, 2008 at 10:04 am
[...] Ericsson Mobile Communications has announced their new Head of Marketing to replace Dee Dutta. Lennard Hoornik will take the position effective 1st of April. The substitute was the Corporate [...]