In their announcement today, the 50/50 joint venture between Ericsson and Sony Corporation sees s moderating growth of mobile phone units with related effects on sales and profit in the first quarter 2008. The company that has global corporate functions in
The President of Sony Ericsson Dick Komiyama said that the market is proving to be challenging and Sony Ericsson has been focused on expanding the breadth of its portfolio and developing its presence in new markets for the last year to lessen its historic reliance on the European high-end sector for growth. Sony Ericsson’s objective hasn’t change, which is to become a top three player globally by 2011. In an attempt to support the objective, Sony Ericsson has announced fifteen new phones and introduced a new platform to the portfolio, Windows Mobile®, this year. The president hoped that Sony Ericsson will start seeing a positive effect from these announcements during the second half of 2008.
The increased investments in R&D are in line with the company’s strategy to meet future growth ambitions. In addition, Sony Ericsson currently expects gross margin to remain relatively stable for the first quarter of 2008 compared with the first quarter of 2007.
Sony Ericsson plans to announce first quarter 2008 results on April 23rd.
Via: Sefanatics
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March 21st, 2008 at 12:49 pm
[...] Thomas Ricker wrote an interesting post today onHere’s a quick excerptIn their announcement today, the 50/50 joint venture between Ericsson and Sony Corporation sees s moderating growth of mobile phone units with related effects on sales and profit in the first quarter 2008. The company that has global … [...]