Last year was a very good year for Sony Ericsson, which highlighted how the company has strategically positioned itself to capture market share with an expanded product portfolio. The most impressive number first: Sony Ericsson sold over 100 million handsets in 2007 and have an expected market share of a little over 9 percent!
Units shipped in the quarter reached 30.8 million, a 18% increase compared to the same period last year, generating continued sequential and year-on-year market share gains. Sales for the quarter were Euro 3,771 million, in line with sales a year ago reflecting a strategic shift to a greater proportion of lower priced handsets in the product portfolio. Income before taxes for the quarter was Euro 501 million in line with a year ago. Net income for the quarter was Euro 373 million.
Q4 Highlights:
- 18% increase in volume year-on-year
- Continued market share gains and profitable growth
- Continued investment for the future
2007 Highlights:
- Over 100 million units sold – more than double global market growth rate
- Margins remain strong as company shifts to broader portfolio
- Unit growth underpinned by increased sales of lower priced phones
- 145 million music enabled phones sold to date, of which 57 million were Walkman® phones – maintaining leadership in music
Via: USEB and Sefanatics
Related Posts:
or Amazon.co.uk
Recent Comments